What is behind this figure? Could it be that there has only a few great games out in the past 4 months? Of course we got Red Dead Redemption, but really, in the past 4 months, what else has come out that has rocked hard? I may be overlooking something, but off the top of my head I cannot think of one. So what is the reason? Is piracy up? Or is it that the multiplayer experience from MW2 is still so addicting that many gamers have not found the need to buy another game?
The decline in sales for the month of June (last month) is down 15%. The games that not only deliver an amazing single player experience (Halo 3, MW2) but also give gamers what we really want, replay value, is whats keeping gamers attention. Sure it only took 8 hours to beat MW2 on the Hardcore setting, but what prestige are you? How much time has gone into online gaming? Countless hours.
Gaming Industry annalist Michael Pachter states about the state of game sales, “We estimate that a total of 12 million consumers are playing Call of Duty Modern Warfare 2 for an average of 10 hours per week on the two platforms’ respective networks, and the continued enjoyment of this game (along with an estimated 6 million Halo online players, 3 million EA Sports players, and 5 million players playing other games, such as Battlefield, Red Dead Redemption, Left 4 Dead and Grand Theft Auto) has sucked the available time away from what otherwise would be spent playing newly purchased games,”
His solution, charging for online gaming, and that would be on top of the Xbox Live charges and or the PSN Plus charges. Did I mention Steam for PC is FREE. Anyway, he thinks Activision should start this madness with COD: Black Ops.
“We think that it is incumbent upon Activision, with the most popular multiplayer game, to take the first step to address monetization of multiplayer,” he said. “It is too early to tell whether that will be a monthly subscription, tournament entry fees, microtransaction fees, or a combination of all three, but we expect to see the company take some action by year-end, when Call of Duty Black Ops launches.”
I want to punch this guy in the face so hard right now. Of course the problem could be that crapy games do not sell well. But the true “problem” is not clear, but the solution to big companies always seems the same, raise the price and f*** the customer.