I am a huge Google fan. They develop and produce products that are superior. They give me what I want, speed and simplicity. My main web browser is Google Chrome. I use only Google’s Search Engine. And the next laptop I get will be one that runs Google’s upcoming Operating System, Chrome. But I wonder, are they getting too big? Are they trying to stick their fingers into too many projects? Google Games could be the one that breaks Google’s awesome track record, at least in my book.
Google has invested somewhere between $100-200 million in Zynga (The company that brought Facebook users FarmVille). They are working on Google Games together in a launch set for later this year. Google has opened up one job that is directly related to the new project. The title is: Product Management Leader, Games, and the job is out of Mountain View, CA.
I have never played FarmVille but I get the jest. It is basically a low level browser or flash game. Although they are by no means a low level payer in what can vaguely be considered the gaming industry. FarmVille is currently available on iPhone, iPod Touch, iPad and through Facebook.
FarmVille is no slouch; they made $350 million in the 1st half of 2010 and have projected revenue of $1 Billion for 2011. After all they do have over 82 million active users playing FarmVille.
I can see Google doing something in the gaming industry like this, sadly it makes sense. Low overhead when compared to Blockbuster titles like Red Dead Redemption or a Modern Warfare, with a much lower chance of failing. Google will do what people want and make tons of money at it. If it means that they produce games that hardcore gamers scoff at, they’re willing to take that chance, and if the tide is right may be involved in something that could be considered a real game by actual gamers in the future.