With both Guild Wars 2 and Borderlands 2 getting ready for releases later this year, it only seems normal that toys will follow for both popular series. It used to be that toys were for kids, even the ones that were produced in conjunction to video games. However, it seems the trend has shifted with some toys marketed to adults instead of children.
You might say this is nothing new since McFarland Toys has made all kinds of adult only toys for years, but I disagree because many of those are based on movies, music, and other things that appeal to adults. Plus those tended to be on the mature side with blood, villains, and other things that might go bump in the night.
For Guild Wars 2 and Borderlands 2 the toys seem to be marketed toward adults only. In fact the Charr toy from Guild Wars 2 is listed on the site as not only NOT a toy but also not suitable for children under 15 despite the fact that it is plush. The Borderlands 2 ClapTrap does not have any kind of statement like that but considering how violent the game is the 4-inch figure can’t really be intended for children.
This rather makes you wonder what else is on the horizon with gaming toys designed with adults in mind.